Microsoft Dynamics CRM

A fast, flexible, and affordable solution

Microsoft Dynamics CRM is a web enabled contact relationship management solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to sales and post-sales, as well as all other contacts within the organization such as suppliers, employees and so on. With modules for sales, marketing, and customer service, Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process. Microsoft Dynamics CRM allows for powerful customization and integration to meet evolving business needs. It is intuitive, easy to use and has the look and feel of other MS Office products.

Integrated to Microsoft Dynamics GP

Equip your organization with a complete view of customer information and broad, business management capabilities by combining the power of Microsoft Dynamics GP 9.0 (finance and business system) and Microsoft Dynamics CRM. Designed for rapid implementation & customization these two solutions work together to deliver the high performance and operational insight that can take your business forward, faster.

Integration with the Microsoft Outlook toolbar

Microsoft Dynamics CRM integrates natively with Microsoft Outlook so employees gain access to tools that are already familiar, enabling them to easily update all of their important sales, marketing, and customer service data without ever leaving Microsoft Outlook. Not only does this reduce overall training costs, it minimizes the implementation timescales.

Reporting with SQL Server Reporting Services

New in Microsoft Dynamics CRM 3.0 is the use of Microsoft SQL Server Reporting Services (SRS). SRS enables the creation, management, and delivery of both traditional paper-oriented reports and interactive Web-based reports. SRS expands the reporting capability for business users by providing more options for custom reports and formats, including HTML, Acrobat, and Excel files. SRS also makes it easier for system administrators to provide both bulk and individual customized reports on a subscription basis. SRS enables additional functionality, including on-demand delivery (“pull”), scheduled or event-based report delivery (“push”), as well as personal report subscriptions that allow users to choose specific preferences for their reports.

Affordable and easier customization if required

Microsoft CRM is built on the Microsoft legacy of ease and accessibility at all levels, both for users and for organizations. It was important to design a system that allowed for easy customization in order to address immediate needs, while at the same time allowing Microsoft Dynamics CRM to be expanded for use as a development platform or as a component of a larger infrastructure solution. The customization is connected with CRM Web services to generate dynamic Web service definitions. These can be used by developers to work seamlessly with their customizations through the CRM application programming interfaces (APIs) within Microsoft Visual Studio® development system.

Technical points

The new features in Microsoft Dynamics CRM 3.0 are built on .NET to provide a more flexible, modern application as well as a consistent and easy-to-use programming model. Microsoft Dynamics CRM allows for the extension and addition of business logic components using any of the .NET languages, and easily plugs them into the CRM

application (callouts). Using a .NET programming language, developers can also create workflow libraries and plug them into Microsoft CRM workflows to extend their functionality and add new business logic to business rules. Extensions to CRM functionality with .NET plug-ins provide a powerful approach to different industry or vertical markets, with enhanced security, extensibility, and connectivity capabilities.

Built in Web services Standards-based Web service capabilities empower businesses by seamlessly connecting Microsoft Dynamics CRM to external service providers and suppliers of information like credit scores and financial data. Custom solutions are now more powerful; you can access all of the CRM functionality through a set of standards-based Web services. The Visual Studio integration enables developers to access and use Microsoft Dynamics CRM APIs and object models directly inside Visual Studio. The Web services increase the capability to interoperate with other legacy or modern compliant applications.

For further details on Microsoft Dynamics CRM

Download Brochures and Fact Sheets or contact your local office for further information.